1930s

• 10 years after the VEGEMITE brand’s initial launch, a dramatic change is given to the appearance of the jar. Multi-purpose jars are developed that can be converted into an egg cup, salt and pepper shaker or mustard pots (complete with a spoon) once the VEGEMITE spread has been consumed.
• Sizes of VEGEMITE spread jars change to meet the demand in popularity – VEGEMITE spread becomes available in 2, 4, 6 and 8 ounce jars and 1 and 6 pound tins.