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Download a PDF of the entire PRODUCTS Timeline
- World War II Armed Forces request VEGEMITE spread to meet the nutritional requirements of the Australian men and women at war. The military receives their supplies in 7 ounce (200g) as well as half ounce (14g) individual ration packs.
- ‘Pure Yeast Extract’ is changed to ‘Concentrated Yeast Extract’ on the VEGEMITE spread label, at the request of the company’s production department, who feels it is a more precise description. This description remains unchanged and is still used on labels today.
- VEGEMITE spread is sold in reusable plastic beakers available in a variety of colours with promotional labels, featuring famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck.