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- The VEGEMITE brand reflects its association with the American company Kraft.
- For the first time, Kraft’s logo – a K in a hexagon – appears on the VEGEMITE spread label.
- The ‘Happy Little Vegemites’ jingle is aired on radio, and captures the essence of the time and promotes the idea of a healthy, ‘lucky country’ where living standards are rising rapidly.
- The ‘Happy Little Vegemites’ jingle is turned into an advertisement for television, at the same time broadcasting of the Olympic Games begins in Melbourne.
- VEGEMITE spread becomes available in a lightweight, clear glass jar.