1952

• The VEGEMITE brand reflects its association with the American company Kraft.
• For the first time, Kraft’s logo – a K in a hexagon – appears on the VEGEMITE spread label.

1954

• The ‘Happy Little Vegemites’ jingle is aired on radio, and captures the essence of the time and promotes the idea of a healthy, ‘lucky country’ where living standards are rising rapidly.
  
  

  

1956

• The ‘Happy Little Vegemites’ jingle is turned into an advertisement for television, at the same time broadcasting of the Olympic Games begins in Melbourne.
• VEGEMITE spread becomes available in a lightweight, clear glass jar.