1960

• Coles supermarket, first trading as Dickins, opens in Victoria and Woolworths opens in New South Wales – ensuring sales and stock of the extremely popular VEGEMITE brand.
• The ‘Happy Little Vegemites’ jingle makes a comeback in advertising.
  
  
  
  
  
  
  
  

  

1963

• The VEGEMITE label, despite all the social changes occurring nation wide, resists change and continues to stand for nutrition and quality.

1967

• The VEGEMITE brand initiates an advertising feature called ‘The Three Ages of Man’. It reinforces the notion that VEGEMITE spread is important in the diet of children, teenagers and adults – everyone from 7 to 70 years of age. This campaign continues for 2 years.