1970

• The VEGEMITE label changes; rounded corners are added to the diamond and the Kraft logo is moved up and over the lower end of the diamond, transforming into a logo much more similar to the one we know today.
  
  
  

  

1972

• A new advertising campaign for radio and magazines launches, using the phrase, “Pass the VEGEMITE please Mum.” It becomes a very popular turn of phrase.

1976

• The “Pass the VEGEMITE please Mum,” advertising campaign is reworked into a colour television commercial.