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Vegemite
Download a PDF of the entire VEGEMITE Timeline

  • 1980

    • The VEGEMITE brand uses three prominent Australians in their advertising campaign directed at teenagers and young adults - champion racing car driver Peter Brock, tennis legend Ken Rosewall and award winning actress Helen Morse.


    1983

    • To mark the exact place where VEGEMITE spread was discovered 60 years earlier, a plaque is unveiled at Kerford Road in Canterbury,Port Melbourne.
    • “Do you know what I really like?” becomes VEGEMITE spreads advertising slogan.


      Vegemite

  • 1984

    • In April, a 115g jar of VEGEMITE spread makes supermarket history in Australia by becoming the first product to be electronically scanned at a checkout.
    • It was scanned at Woolworths in Chullora, NSW and the price was 66 cents.
    • The product is still on display at the Woolworths head office in NSW.


    1985

    • A national television advertising campaign is launched, using the, “Do you know what I really like?” slogan from 1983.