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Vegemite Press Releases

VEGEMITE launches new campaign to remind Aussies to start the day with VEGEMITE’s B vitamins for vitality.

VEGEMITE is reconnecting with Australians through the launch of its "START WITH VEGEMITE campaign", which is designed to remind Australians that VEGEMITE spread provides a nutritious and delicious start to the day.

Vegemite offers free olympic wake up calls for patriotic Aussies

Australians are encouraged to 'Wake up and Smell the Vegemite' throughout the Olympic Games with a new app starring cheerleaders Laurie Lawrence & Dave Hughes.

VEGEMITE changes its name to "AUSTRALIA" in lead up to Australia Day

Ten everyday Aussies featured on limited edition VEGEMITE jar revealed VEGEMITE logo transforms into a map of our country for limited time.

Surfing Australia Launches New Junior Participation Program - VEGEMITE Surfgroms

On Wednesday 7th September, SURFING AUSTRALIA announced the launch of VEGEMITE SurfGroms – the first national junior participation program of its type available anywhere in the world.

VEGEMITE to find the 'TOAST OF A NATION'

Today, VEGEMITE is reconnecting with Australians with the launch of 'TOAST OF A NATION', a new campaign that honours the extraordinary achievements of everyday Australians who are, MADE FROM VEGEMITE.

Vegemite Innovates New Generation Product Especially For Children

Kraft Foods Australia/New Zealand is changing the way it puts a rose in every cheek, today launching ‘MY FIRST VEGEMITE’ – a specially formulated VEGEMITE spread designed to suit a younger palette, with extra vitamins, added iron and half the sodium.

Vegemite Releases sleepware at Peter Alexander

Aussie Icon Collaborates with PJ King

Aussie icon brand, Vegemite, is launching into sleepwear, today announcing a partnership with Australian pyjama king Peter Alexander.

Latest Vegemite campaign returns iconic Happy Little Vegemites to screen after 50 years

This week, Kraft Foods Australia/New Zealand is set to launch a Vegemite campaign that seeks to bridge a gap between generations of Australians through combining a more contemporised rendition of the Happy Little Vegemites jingle with the original.

Kraft Produces One Billionth Jar of Vegemite

Kraft Foods announced today that the one billionth jar of Vegemite has been produced at its manufacturing facility in Port Melbourne.

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