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Kraft Foods Australia is changing the name of Australia’s favourite spread, VEGEMITE, in the lead up to Australia Day 2012
VEGEMITE is celebrating Australia Day by launching a limited edition collectable VEGEMITE jar, featuring a map of Australia in the place of the famous VEGEMITE logo and a new name – AUSTRALIA.
As part of the name change celebrations in the lead up to January 26, VEGEMITE is also putting everyday Aussies front and centre by featuring ten ‘TOAST OF A NATION’ finalists on its packaging.
For the first time in VEGEMITE’s 89 year history, everyday Australians with remarkable stories to tell will have
their faces and bios featured on the limited edition jars, to be released as part of VEGEMITE’S Australia Day celebrations.
These people are drawn from the 25 finalists of the 2011 VEGEMITE ‘TOAST OF A NATION’ campaign which celebrated the extraordinary achievements of ordinary Australians.
The chosen ten are fun loving Aussies and hail from across the country. They are:
Click here to read more about their stories
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