| Ten years after Vegemite's initial launch, a dramatic change to the appearance of the jar took place. Multi-purpose jars were developed that could be converted to an egg cup, salt and pepper shaker or mustard pots (complete with a spoon) once the Vegemite had been consumed. Popularity of the product caught on and the sizes available changed to meet demand. Vegemite became available in 2, 4, 6, 8 ounce jars and 1 and 6 pound tins. A change to the label also ensued with "Pure Vegetable Extract" being replaced with "Pure Yeast Extract" which was a more accurate description. |
 Vegemite debut | 1922 This was Vegemite debut - an amber glass jar capped with what was know as a Phoenix Seal, to keep the contents fresh. |
 Limited edition | 1926 Limited edition porcelain Vegemite jar. A real collector's item |
 PARWILL | 1928 This is a hiccup year for Vegemite. Fred Walker the owner of Vegemite factory decided Vegemite was not the best name for his slow selling product, and changed the name to PARWILL. This renaming was illconceived and it was not long before VEGEMITE was successfully reinstated to then become a favourite of the national palate. |
| In 1946, "Pure Yeast Extract" was changed to "Concentrated Yeast Extract" at the request of the company's production department which felt this was a
more precise description. This description remains
unchanged and is still used on labels today.
The 1940s also saw Vegemite sold in reusable plastic beakers available in a variety of colours with promotional labels. These labels featured famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck. |
| 1940's World War 2 had ensnared our Australian troops. Vegemite too, went to war preparing our fighting men and women with valuable Vitamin B. The military received their supplies in 7 ounce (200g) as well as half ounce (14g) individual ration packs. |  Vegemite Jar 1940 |
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