 Vegemite Timeline |
1942Vegemite celebrates its 20th birthday with the knowledge that it is an outstanding success and part of the lives of millions of Australians. Australian homes are introduced to a host of labour saving devices, from the fully automated washing machine to the domestic electric refrigerators that start appearing in the early 40s. All the more time to enjoy Vegemite!1946Vegemite featured many new promotional labels, often with famous Disney characters like Mickey Mouse (then but a toddler) and Donald Duck. These tie-ins with cartoon characters were a runaway success with children. Around this time, Vegemite clarifies its contents with the label description "Concentrated Yeast Extract". |
1948World War II is over and all across Australia and the world, post-war prosperity is leading to a rise in birth rates known as the Baby Boom. People with years of Infant Welfare experience, such as baby care expert Sister Mc Donald, said in the Women's Weekly that "Vegemite is most essential", further cementing Vegemite's reputation for nutrition and wholesomeness. Infant Welfare Centres were recommending babies have their quota of Vitamin B1, B2 and Niacin. Vegemite had them all! |
