1983
To mark the exact place where Vegemite was first discovered 60 years earlier, a plaque was unveiled at Kerferd Road in Melbourne (near Canterbury Road). In this same year "Do you know what I really like?" became Vegemite's advertising slogan and culminated in a national television campaign in 1985.
1984
Trivia buffs, take note: In April 1984, a 115g jar of Vegemite makes grocery store history by becoming the first product to be electronically scanned at the checkout in a supermarket in Australia. It was scanned in Woolworths at Chullora NSW and the price was 66 cents. The product is on display at Woolworths head office in NSW should anyone feel inclined to make a pilgrimage.
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